2011: Simon (39) and Rebecca (34) are married with two children – Sally (6) and Sam (3). They own a 4-bedroom house with large section on the Northshore, and can comfortably afford payments on their $600,000 mortgage.
Simon works in investment services at a commercial bank. He works long hours and is often stressed. Rebecca works in IT recruitment. She currently works 24 hours a week. Their combined income is $260,000 pa.
Simon and Rebecca have lived abroad. Their decision to return home in 2006 came with financial and career sacrifices. They returned for the lifestyle. They think it’s a good place to raise children. They are ambitious and have high expectations.
Rebecca has a few local friends but they socialise mostly with work colleagues. They often spend weekends in the Coromandel, Australia or the Pacific.
Rebecca is slender and fit. Her fitness regime takes up much of her spare time. She eats and cooks only organic food.
Simon and Rebecca have limited family time. They make up for this with toys and gadgets that make their children happy.
Sally and Sam are healthy but demanding, easily distracted and require a lot of adult attention. Sally has had difficulty adjusting to school but is learning to read now. She has made some friends. Sam spends 30 hours a week at creche. He is tired at the end of each day, and a bit of a handful.